seven16 email

Email · Pages · Forms · Surveys · AI

Build the campaign, not the plumbing.

The commercial-insurance campaign operating system. Connect your audience, email, landing page, forms and surveys in one campaign — then see the response and choose the next follow-up.

Start your free 7-day trialSee how it works

Pick your plan and start a 7-day free trial. $0 today — your card isn't charged until the trial ends, and you can cancel any time before then. Full plan limits from day one, on your own book.

CAN-SPAM footer added automaticallySuppression enforced on every sendOutcomes attributed to campaignsAI help assistant built in

The complete campaign

The email, the destination, and the next step belong together.

Build connected assets

Give your campaign a focused landing page, form or survey, file, and tracked link. Preview the whole journey before you publish.

Review with AI

Use source-backed page proposals and review the facts. Approved MCP pilot users can propose a connected email, page, and form from chat; a human creates the private drafts.

Learn and follow up

Read campaign and channel attribution, review responses, and assign the next action. Page experiments wait for evidence and never auto-publish a winner.

See the complete campaign guide →

The Seven16 network

High Hazard WC Program Opportunity

Connect workers’ comp discovery with campaigns for retail agencies and wholesalers. Find specialist help, introduce your verified appetite, and turn interest into a producer conversation.

See how the platforms connect →

WorkComp Finder · Seven16 Email · Seven16 Intel · DOT Intel · MapProof

Retail agents: find workers’ comp help →Wholesalers: grow retail relationships →

Public paths are live. Deeper automated communications remain a controlled rollout.

Renewal window signal detection for insurance agency email outreachAutomated email delivery moving through a network to the customer inboxCampaign results rising from submissions to quotes to binds to premiumAI-assisted campaign writing represented as a light bulb built from an envelopeAutomated follow-up sequence shown as a connected chain of steps

Living deliverability standard

Guardrails, not handcuffs.

Seven16 keeps sender guidance in a dated, source-backed policy registry. Serious risks are separated from signals that deserve a warning or slower pace—and from advice that improves results without pretending every practice is an Internet law.

The standard can change as mailbox providers and industry practices change. Automated campaign checks are identified separately, so guidance is never marketed as enforcement before it ships.

Read the current operating standard →

Hard guardrail

3 current policies

Stops only the conditions that can cause serious harm.

  • Authenticated sending only
  • Honor suppression across every sending lane
  • Human conversation supersedes automation

Adaptive guardrail

3 current policies

Warns, tests, throttles and isolates before a broad stop.

  • Ramp consistently instead of obeying a magic daily number
  • Keep domain and mailbox health separate
  • React to the provider lane that is deteriorating

Recommendation

3 current policies

Improves results without pretending every practice is a law.

  • Separate transactional, operational and promotional traffic
  • Start small and earn scale
  • Optimize for qualified outcomes per healthy delivered email

Governed trust operations

Policy that can evolve without silent rewrites.

Seven16 retains frozen public policy versions, consent evidence, privacy-request decisions, and data-source rights. Draft updates stay private until verified company facts, effective dates, resolved placeholders, and legal approval evidence all pass the publication gate.

Governed controls reduce avoidable risk; they do not guarantee legal compliance or replace qualified counsel.

Visit the Legal CenterPrivacy Request Center

The workflow

From campaign goal to the next conversation.

Connect the audience, message, response assets and follow-up. Quote, bind and premium attribution becomes available when your connected system supplies those outcomes.

  1. 01 · Send

    Start the conversation

    Launch a professional newsletter, announcement, renewal touch or survey invitation to a permissioned audience.

  2. 02 · Engage

    See who is interested

    Delivery, opens, clicks and replies reveal which contacts and topics are earning attention.

  3. 03 · Ask

    Capture the response

    A graded survey asks what agents, clients or partners need and records a deterministic, versioned score.

  4. 04 · Learn

    Turn answers into intelligence

    Response tiers, answer distribution, source attribution and completion reporting show what matters and to whom.

  5. 05 · Act

    Choose the next move

    Route high-intent responses, create a focused follow-up audience and let AI help draft the next message.

  6. 06 · Improve

    Send better next time

    Repeat the loop with better timing, sharper content and evidence from the relationships you already serve.

One campaign. Every next step connected.

Know who you want to reach, what to say, where to send them and how to follow up. Seven16 keeps the message, response page, captured interest and reporting together for renewals, cross-sell, appetite updates and partner recruitment.

One platform for communication, market learning and follow-up.

Reach agents, clients and permissioned prospects. Announce a market, ask what people need, identify the strongest signals and turn the answer into the next campaign.

  • Newsletters

    marketing

    Monthly trucking market update, commercial insurance insights, agency education.

  • Agency announcements

    marketing

    New market access, appetite change, carrier appointment, producer announcement.

  • One-off broadcasts

    operational

    "Our systems are down," "We're closed due to weather," holiday hours.

  • Emergency notices

    operational

    Storm closure, claims instructions, service interruption, phone outage.

  • Targeted campaigns

    marketing

    A saved list or tag of trucking accounts already qualified for outreach.

  • Cross-sell campaigns

    marketing

    Workers comp offer to trucking accounts with upcoming effective dates.

  • Renewal-window outreach

    marketing

    Accounts with renewal/effective dates 60–120 days out.

  • Broker / MGA communication

    operational

    Appetite updates, submission follow-up, quote reminders.

  • Training invitations

    marketing

    Producer onboarding, carrier product training, webinars.

  • Survey / form campaigns

    marketing

    Capture forms, intake, data collection, quote-request flows.

  • Agent recruiting

    marketing

    Learn which retail agents fit a program, what they write and what would make them engage.

  • Market demand

    marketing

    Test interest in a coverage, territory or new program before building the next campaign.

  • Appetite intelligence

    marketing

    Ask where placements stall, score the response and identify the best follow-up audience.

  • Client and prospect surveys

    marketing

    Capture needs, satisfaction and emerging risks from clients and permissioned prospects.

01

Communicate

Email marketing

Create professional newsletters, announcements, market launches and targeted campaigns without starting from a blank page.

02

Listen

Seven16 Survey

Ask agents, clients and permissioned prospects what they need. Score every response and turn feedback into a usable signal.

03

Understand

Connected intelligence

See delivery, clicks, survey starts, completions, answer patterns and the segments showing the strongest interest.

04

Act

AI-assisted action

Know who deserves follow-up, why they matter and what to say next. AI drafts; your team reviews and sends.

Communicate

Create the campaign

  • 01Newsletter
  • 02New-market announcement
  • 03Renewal campaign
  • 04Create with AI

Audience · Commercial WC agents · 2,413 contacts

Listen

Learn what your market needs

  • 01Agent appetite survey
  • 02Client feedback
  • 03Market demand
  • 04Start from a scored template

Every response · scored, explainable and ready for follow-up

Campaign Wizard

Don't know where to start? Start with the goal.

Insurance professionals should not need to understand funnels, segmentation or survey methodology before they can market consistently. Tell Seven16 what you want to accomplish; it guides the audience, content, design and review.

Goal → Audience → Content → Design → Review → Send

What are you trying to accomplish?

Step 1 of 4 · Choose a goal

Guided
○Recruit retail agents
○Promote a new market
●Generate submissions
○Survey agent interest
○Gather client feedback
○Send a newsletter

Next: choose who you want to reach

Continue →

Built for the way insurance distribution actually works

A generic tool stores a name and an email. Your contact record carries the fields an insurance decision actually turns on — so filtering, reporting, and merge fields all speak your language:

  • DOT number
  • Fleet size (power units)
  • Authority age
  • Current insurer
  • Policy expiration (X-date)
  • State and territory
  • Contact type (agent, producer, wholesaler, insured)
  • Lifecycle stage
  • Lead source
  • Engagement score

Sendable audiences are built from lists and tags. Contact filters cover lifecycle stage, lead source, engagement, and email status; the Companies workspace can filter renewal date, state, fleet size, and industry, then tag linked contacts as a sendable audience. A rule-based segment builder — “Texas trucking, 1–14 units, renewing in 90 days” as a saved, self-updating audience — is on the roadmap, not shipped.

Bring your data in without re-keying it

  • DOT IntelCarrier and FMCSA intelligence, one click away.
    • DOT number, authority age, fleet size
    • Current insurer and X-date
    • Renewal-window targeting
    • Trucking niche targeting

The report that wins the room

Illustrative example

New Trucking Market Appetite Update

TX / OK / AR / LA appointed brokers active in trucking · 420 sent

Delivered
408 · 97%
Opened
181 · 44%
Clicked
64 · 16%
Replied
11 · 3%

Email engagement — tracked in-platform.

Connected outcomes

Posted back by your CRM via the API

19

Form submits

7

Quote requests

5

Opportunities

4*

Bound accounts

Premium attributed: $X* — back to the campaign, audience, and CTA that created it.

* Bound accounts and premium require connecting your CRM or agency management system, which posts outcomes back to the campaign. The figures above are an illustrative example, not live data.

Stop reporting vanity metrics. Start reporting revenue motion.

Generic email tools stop at opens and clicks. Seven16 Email is built to answer the question producers and agency owners actually care about: which outreach created real business?

MetricGeneric email toolSeven16 Email
Delivered✓✓
Open rate✓✓
Click rate✓✓
Replies—✓
CTA action—✓
Unsubscribes✓✓
Territory response—✓
Lead-source ROI—✓
Submissions*—✓*
Quotes*—✓*
Binds*—✓*
Premium*—✓*

* Connected outcomes require your CRM or agency management system to post them back. Email tracks engagement natively; outcomes are synced from your system of record.

Why teams use Seven16 Email

  • For retail insurance agenciesStay visible without becoming a full-time marketer.Run newsletters, client and prospect surveys, renewal communications and cross-sell campaigns with insurance-specific guidance built in.
  • For wholesalers, MGAs and MGUsRight market. Right agents. Right message.Launch programs, share appetite, recruit agents and survey distribution partners without blasting every producer the same message.
  • For commercial insurance marketing teamsMarketing built around how insurance works.Build audiences around industry, coverage, state, producer, relationship, engagement and the signals captured in every campaign and survey.
  • For commercial insurance producersStart with the goal—not marketing jargon.Tell the Wizard what you want to accomplish and let Seven16 shape the audience, campaign, survey and follow-up path.

Your next insurance campaign starts here.

Start with your goal. Build connected assets, review before release, and use real response data to guide the next conversation.

Start your free 7-day trialSee pricing

Free for 7 days · $0 today, cancel anytime · your data stays yours either way

Verified FastechHR Network business? Your private Network offer is 50% of retail, with a 14-day evaluation ending at the first of 500 contacts or 1,000 sends. See Network Advantage