Market intelligence
Graded commercial insurance surveys that lead to a next action
Ask a useful question, show the respondent a meaningful result, and route the answer without disguising a lead form as research.
Why this is an insurance workflow
A survey should make the respondent feel like an expert, not a target. Seven16 grades the instrument before publication, records deterministic scores and result tiers, and keeps answer patterns connected to the contact and campaign source.
What exists in Seven16 Email
- ✓ Separate relationship and permissioned external-marketing survey lanes
- ✓ A 0–100 pre-publication quality standard with blocking safety checks
- ✓ Versioned questions, deterministic scoring and respondent result tiers
- ✓ Completion reporting, tasks, notifications and assessment-triggered sequences
How the workflow runs
01
Choose the audience posture
Decide whether the conversation is for an existing relationship or a permissioned prospect audience.
02
Build the instrument
Use questions that produce analytical value and a result worth giving back.
03
Pass the quality gate
Resolve blocking scoring, safety, consent and unreachable-result findings before publication.
04
Route the response
Turn a completed score into reporting, an owner task, a notification or a reviewed sequence.
The guardrail
External marketing surveys do not make purchased or scraped lists permissible. The audience, disclosure and sending rules remain in force.
The useful outcome
Structured market feedback that improves the next conversation instead of ending as an isolated form response.
Start your 7-day trial